EssentialStrategy is a leading edge Vancouver-based consulting firm that specializes in bringing sustainable business practices to the Hospitality and Tourism sectors.
We acknowledge and value employees as the most important business asset.
We focus on a values-based, relationship conscious approach to decision-making.
We understand that how a company does business is as important as what it produces.
We inspire individuals to foster collaborative, socially conscious work cultures.
We help organizations grow and become more sustainable by adopting a balanced triple (economic , environmental and social) bottom line approach.
We support you in sustaining Profitability with Purpose!
EssentialStrategy Inc. is headed by Judy E. Adams, who has over 25 years experience within the service industry working for brands such as CP Air Holidays, Delta Hotels, Canadian Pacific Hotels & Resorts, and 12 years with Fairmont Hotels & Resorts, a Canadian-based global luxury brand. An accomplished business executive in the Hospitality and Tourism sectors, Judy is a turnaround specialist known for consistently achieving increased profit while increasing employee engagement and customer service excellence. A compassionate leader with exceptional strategic planning, management, and people skills, she leads our team of professionals that offer specialized, yet complimentary business experience.
Words I live by:
“Always leave your campsite in better shape than you found it”
Michael Budman, Roots Co-founder